Popup Guide Presents

IRL Holiday
Shopping Guide

NYC

Chelsea ×
Flatiron

November 23 + 24, 2026

11:00 AM to 6:30 PM ET, both days

A two-day holiday discovery experience bringing together gift-worthy products, live demonstrations, tastings and curated brands in the heart of Manhattan.

Location details are shared with guests as the event approaches.

Choose your day

Two separate experiences, each with its own registration.

Monday, November 23

Industry Experience

Invitation-led · Press, creators, buyers and industry professionals

11:00 AM to 6:30 PM ET

An invitation-led preview for press, creators, executive assistants, corporate gifting decision-makers and industry professionals to discover gift-worthy brands and products.

Registration opening soon

Request Industry Access

Online registration for this day opens soon. Leave your details and we’ll follow up by email when it opens.

A request is not confirmed admission.

Tuesday, November 24

Public Experience

Open to the public · RSVP required

11:00 AM to 6:30 PM ET

A curated holiday shopping experience for NYC shoppers to explore new products, meet participating brands, enjoy tastings and discover gifting ideas.